Cob Foods: Branding a Corn-Free Snack Brand

Welcome back to Brand ID Weekly!

This week we’re highlighting Cob Foods a fun and irresistible brand identity crafted by the team at Saint Urbain. Apparently they make popcorn without the corn if it tastes anything remotely close to as good as it looks, I’m in!

The branding is great and the packaging system is a complete masterpiece.

Let’s get popping…

From The Brand: Cob Foods, backed by tennis legend Novak Djokovic and founded by entrepreneur Jessica Davidoff, is a corn-free snack brand reinventing gluten-free eating through thoughtful design and storytelling. Inspired by her son’s allergy, Jessica set out to build a brand that made eating clean feel nostalgic, joyful, and real.

Saint-Urbain led naming, brand strategy, identity, and packaging design—creating a world that recalls a time when snacks were simple, ingredients were clean, and design was honest. The name Cob captures that spirit perfectly: a cob is the absence of corn.

JING is an international logistics company composed of a young team, with over 10000 containers and global business connections. The brand new logo showcases JING's vibrant and reliable quality.

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