Food with Benefits

Welcome back to Brand ID Weekly!

This week’s highlight is Soumaki, a fast-growing food brand that proves healthy food doesn’t have to not be fun. After four years of steady growth, they stepped into their next chapter with a simple but powerful shift: reframing every bowl as a relationship.

Fresh, balanced meals become love letters to your future self, and the brand positions itself as your healthy food soulmate. Even the name gets a second life, reimagined as “Soulmate Making,” turning a quick lunch stop into something a little more personal, a little more intentional, and a lot more memorable.

Let’s grab a bite…

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Coca-Cola: The Coca-Cola logo dates all the way back to 1886, when bookkeeper Frank Mason Robinson suggested the name and sketched it in Spencerian script, the popular handwriting style of the time.

The color is a proprietary red, Pantone 484. Which is perhaps as iconic as the wordmark itself.

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