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ISSUE # 29 | JANUARY 5TH 2025

Welcome back to Brand ID Weekly!

This week’s brand is a reminder that golf branding does not need crests, plaid, or nostalgia to feel premium.

The Monarch Greens, designed by Kate Melnyk, takes a modern approach to luxury. The leaping deer mark is sharp, minimal, and confident. It feels fast and controlled and is some good design work.

The color palette does the rest. Deep navy and warm cream replace expected greens, giving the brand a quieter, more elevated tone. It feels intentional and contemporary without losing its sense of prestige.

Nothing here is overworked. The system relies on restraint, strong form, and clarity.

This is what modern golf branding looks like when it trusts itself.

Let’s tee it up…

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From The Brand: The Monarch Greens is a premium golf club that combines classic elegance with modern refinement. The brand represents prestige, mastery, and tradition, offering an exclusive environment for individuals who value high standards, comfort, and a sophisticated lifestyle.

Weekly Quote

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Weekly Logo Highlight

Eureka is an educational brand catering to children with learning challenges. They offer products like audiobook software, workshops for professionals and parents, school diagnostic centers, and educational support.

Eureka aims to be innovative, practical, and accessible. Parents and educators rely on Eureka for expertise and professionalism. Their vision is a unified online and offline platform for equal educational opportunities.

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