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Welcome back to Brand ID Weekly!

This week we’re exploring Lokki — a rental platform turned brand experience that makes outdoor gear feel effortless to access and exciting to use.

Built around the idea of spirited exploration, Lokki’s identity is adventurous, bold, and refreshingly simple. The visuals strike a balance between playful and practical, giving the brand mass appeal without losing edge. It’s a system designed to feel flexible, approachable, and ready for wherever the journey leads.

From the clean UI projections to the bold wordmark and airy layouts, everything about Lokki feels intentional. The identity makes renting gear less of a hassle and more of an invitation, encouraging curiosity, inclusivity, and a sense of freedom.

Lokki doesn’t just simplify rentals, it sparks exploration.

Let’s get moving…

The Lokki logo carries the same adventurous spirit as the brand itself. The wordmark feels open and full of motion, with letterforms that hint at exploration and freedom. It’s bold but not heavy.

The visuals and colors echo the spirit of travel — warm, grounded, and full of movement. It captures the feeling of setting out on a journey, no matter how big or small.

I think I may love good icons an unhealthy amount but these are great!

From The Brand: At Lokki, we believe in the importance of spirited exploration — a value that embodies our commitment to innovation.

Exploring with fiery means cultivating curiosity and boldness. We therefore aspire to revolutionize the way we consume by encouraging equipment rental, with the aim of shaping a world where access to outdoor activities is simplified, where sharing is encouraged, and where inclusivity is promoted.

Enjoy without constraint. Explore whenever you can, taking the unnecessary behind.

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