Need for Speed

Welcome back to Brand ID Weekly!

This week’s feature is Serienreif, an engineering firm that builds ideas to survive real-world pressure.

Their new identity is rooted in action: proactive, confident, and always moving forward. Every element, from the layered color system to the bold, rhythmic typography, is designed to feel in motion.

It’s a system that flexes between energy and precision, giving the brand the ability to speed up or slow down perception depending on the moment.

Let’s get moving…

eBay: The eBay logo you see today was designed in 2012 by the global brand strategy agency Lippincott.

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