NW35

Welcome back to Brand ID Weekly!

This week we’re spotlighting NW35 — a brand rooted in cultural heritage and craftsmanship, brought to life by designer Michel Abajoli. Inspired by traditional weaving techniques and the movement of the loom, the identity blends heritage with modern design, creating a mark that feels both fluid and timeless.

Let’s thread this needle…

The logo draws inspiration from the weaving threads used in rug creation, reflecting the shapes and movement of the loom machine but also the rug " fluidity ", to form a distinctive and timeless mark.

From The Brand: NW35 stands for Northwest 35 and it's a London based company specializing in handcrafted rugs. Nw35 prides itself on upholding traditional craftsmanship, original designs, and the rich, historic techniques that define its iconic rug-making process.

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Nebbo are passionate experts crafting modern solutions to support businesses in the ever-evolving office environment. While they utilize the latest technologies, their goal is to design offices with a modernist spirit, emphasizing functionality and minimalist form, featuring top brands and designed by leading designers. Designed by: Uniforma Studio

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