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ISSUE # 26 | DECEMBER 8TH 2025

Welcome back to Brand ID Weekly!

This week we’re looking at Padel Haus by Pao Bassol. It’s the first padel club in Azerbaijan and they built it like a full lifestyle destination.

The identity leans modern and super elegant while the visuals feel young, social, and aspirational. Exactly the kind of vibe millennials want when they’re doing anything athletic.

I love how they positioned the club. It’s not just about showing up to play. It looks like a place I’d want to hang out all day.

This brand hits different…

The logo has the perfect font pairing. The serif gives just the right amount of movement yet somehow still feels perfect for a café brand.

From The Brand: Padel Haus is a unique experience as the first padel club in Azerbaijan, designed to attract a vibrant community of millennials passionate about sports, style, and fine cuisine.

The brand combines modern elegance with a bold and vibrant aesthetic, reflecting the energy of padel and contemporary urban culture. Beyond sports, the club features a modern café with a carefully curated menu of brunches and sandwiches, perfect for socializing after a match or enjoying a relaxed moment.

This project aims to position the club not only as a sports benchmark but also as a lifestyle destination where sports, design, and gastronomy converge to create a memorable experience.

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Weekly Logo Highlight

Roommate is an app that helps people all around the globe to find housemates that match their personality and living habits. The whole app wraps around the very special algorithm which finds people to rent an apartment using your personality traits and way of living.

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