Rebuilding a Brand

Welcome back to Brand ID Weekly!

This week we’re heading to Buenos Aires for a rebrand that’s all about evolution without losing your roots. E. Bertolotti started as a family-run real estate business in the 90s and steadily grew its footprint across the city.

Now, with the next generation stepping in, the brand needed to catch up to where the business is actually going. Federico and Eduardo Jr. used this moment to not only refresh the identity, but also launch a new development arm, turning Bertolotti from a brokerage into something much bigger. Same name, new chapter… and a much sharper point of view.

Let’s break new ground.

NASA: This week’s iconic logo is the NASA worm logo. It was created by Danne & Blackburn back in 1975. It was NASA’s official logo between 1976-1992. The logo was retired in the 90’s but was reintroduced in 2020 and appeared on the Falcon 9 rocket.

Pictured above is the worm logo on Orion Spacecraft which launched last week Wednesday from the Kennedy Space Center in Cape Canerval, Florida.

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