Running Circles

Welcome back to Brand ID Weekly!

This week we're looking at CERCLE, an architecture studio built for clients that want to move past the temporary place. Couples starting over, families ready to commit, professionals who've spent long enough waiting for the right place.

Let’s get comfortable…

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Rolex: This week's iconic logo is the Rolex logo.

The design dates back to 1905, when Hans Wilsdorf started the company with his brother-in-law Alfred Davis under the name Wilsdorf & Davis. Wilsdorf had a clear vision early on. He wanted a name that was short, easy to pronounce in any language, and clean enough to sit perfectly on a watch dial. By 1915, that idea became “Rolex.”

The Rolex crown logo followed and was trademarked in 1925 and has had very little changed since then.

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