See Palmetto’s bold move

Welcome back to Brand ID Weekly!

This week’s feature is Palmetto, a clean energy brand redefining what it means to “go green.” For 15 years, CEO Chris Kemper has been on a mission to make renewable energy simple and desirable—not a sacrifice.

Their new marketplace and financing model make clean tech accessible, shifting the story from doing with less to having it all.

The result? A brand and website that make switching to clean energy feel like a no-brainer—and a 92% growth in followers since the rebrand.

Let’s get some light on in here…

From The Brand: With a marketplace for all your clean tech needs and an innovative financing model to help you pay for it, Palmetto built a product that changed the game. We’ve helped them change the narrative. Going from a world where you must make do with less, to one where you can have it all.

LÉON HÔTEL by The Upper Studio

No one buys a beach house from book sales—they buy it from what the book makes possible.

Author.Inc helps founders turn ideas into world-class books that build revenue, reputation, and reach.

Book a free 15-minute ROI call to see if your book is a go—or a smart wait.

Schedule Your Book ROI Assessment.

The Remote Job Board

Thanks so much for reading! If you have any feedback reply to this email and you will hear back from me, I promise. - Yitzy

P.S. If you were forwarded this email from a friend you can subscribe below