Shaken or Stirred?

Welcome back to Brand ID Weekly!

This week’s pick is a drink and snack bar in the heart of Banská Bystrica that proves one smart idea can carry an entire identity. By turning a single letter into glasses, bottles, and bites, the brand leans fully into play. Add hands-on photography that literally puts the product in your grip, and you get a refresh that feels lively, human, and impossible to miss.

Your drink is ready….

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From The Brand: Around the clock, the REO Auction plays an important role in the fruit and vegetable industry. This well-known cooperative provides an important link between farmers and consumers, selling large volumes to buyers in Europe, Canada, America and Asia. However, the auction needed a brand identity that boosts pride among growers, creates more awareness and makes a strong impression in the broad market of customers and consumers. Given a brand architecture with several sub-brands and no uniformity, a unified story became essential for a stronger cooperative. MOQO planted the seed for a flourishing rebranding!

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