Show me the Money

Welcome back to Brand ID Weekly!

This week’s pick is Vitacon, a company known for building smart urban living spaces that is now rethinking its role in the city. Instead of positioning itself strictly as a real estate developer, Vitacon is shifting toward something bigger: a platform for investing in urban assets.

The new brand reflects that change, reframing the company as a bridge between investors and opportunities that shape the future of the city.

Let’s see the ROI…

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Nike: The Nike Swoosh is one of the most famous logos in the world, but it actually started as a small school project.

In 1971, Phil Knight asked a graphic design student, Carolyn Davidson at Portland State University to create a logo for a new line of running shoes. Davidson designed the Swoosh to show motion and speed, inspired by the wing of the Greek goddess Nike.

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