Sliced Right

Welcome back to Brand ID Weekly!

This week we're looking at Slice Society, a pizza restaurant brand out of Melbourne — designed by Blake Scott.

Here's what makes this one fun: it doesn't take itself too seriously, and that's exactly the point. Pizza is a social food. You don't eat it alone at a white tablecloth, the result is a brand that feels like a Friday night.

The illustration work is doing the heavy lifting here. Bold, character-driven, loose. The kind of style that reads instantly on a box, a cup, a t-shirt, or a window. The typography matches the energy bold, confident, and def not trying to be fine dining.

Order up.

Dictate acceptance criteria and reproductions inside Cursor or Warp. Wispr Flow auto-tags file names, preserves syntax, and gives you paste-ready text in seconds. 4x faster than typing.

Try Wispr Flow free

National Geographic: This week's iconic logo is National Geographic by Chermayeff & Geismar & Haviv

The National Geographic logo is about as simple as it gets, and that’s exactly why it works. That yellow rectangle is a window. Originally meant to mimic the magazine cover itself, it slowly became a symbol for looking out at the world. Exploration, curiosity, discovery, all packed into one clean frame.

Thanks so much for reading! If you have any feedback reply to this email and you will hear back from me, I promise. - Yitzy

P.S. If you were forwarded this email from a friend you can subscribe here