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Welcome back to Brand ID Weekly!

This week’s feature is LUIGI’S Pizzeria, a brand that captures the soul of Naples and the energy of New York in one slice. Originally opened in 1987, LUIGI’S has grown into a local landmark, known for its authentic Neapolitan pies and genuine neighborhood warmth. Incredibly designed by by Granzotto™ The new identity nails that balance between old-world craftsmanship and modern city charm, timeless, confident, and full of flavor.

Let’s grab a slice…

The wordmark is simple and confident and really plays nicely with the rest of the identity.

The photography style and layout design is where the brand really comes together for me. It’s a perfect blend of retro and modern design.

From The Brand: LUIGI'S Pizzeria is more than just a restaurant—it's a bridge between the rich culinary traditions of Naples and the vibrant culture of New York City. Established in 1987, LUIGI'S has become a local staple, known for its authentic Neapolitan pizza, warm atmosphere, and passion for quality. This visual identity reflects the essence of the brand: a perfect blend of tradition and modernity.

Timbr by Rixel Studio

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